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Coach Leo Borello

  • Categories : Corporate Identity. Branding
  • Author : Cedric Norman

[ENG] Leo Borello is a coach based in NYC and a personal friend of mine. He called me to design his Corporate Identity and his website. In our first meeting, he told me that he wanted to showcase himself as informal yet firendly to his client. The proposal I presented was an indentity without logotype. It seeks to get away from the excessive corporate aspect, giving a more friendly and informal feel.

[SPA] Leo Borello es un Coach amigo que vive en NYC. Me convocó para diseñar su Identidad Corporativa y su sitio web. En la reunión previa que tuvimos, puso énfasis en que deseaba mostrar una imagen amigable e informal a sus potenciales clientes.

La propuesta presentada consistió en el diseño de una Identidad sin logotipo que busca alejarse del excesivo carácter corporativo, para ofrecer una imagen más amigable e informal. Haciendo hincapié en un avatar de sí mismo, en la tipografía y en la gama cromática.

 

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Work: Corporate Identity. Branding

Client: Leo Borello Coach

Graphic Design: Cedric Norman

Coach Leo Borello

[ENG] Leo Borello is a coach based in NYC and a personal friend of mine. He called me to design his Corporate Identity and his website. In our first meeting, he told me that he wanted to showcase himself as informal yet firendly to his client. The proposal I presented was an indentity without logotype. It […]

  • Corporate Identity. Branding
  • Cedric Norman