Cedric Norman l All Rights Reserved 2018

ABRA

  • Categories : Corporate Identity. Branding
  • Author : Cedric Norman

[ENG] They reached out to me because they wantd to give to their identity a more friendly and approachable theme. Because of that, I developed identity pieces, branding and advertising pieces.

During  our meetings, they told me that the decision of patients to undergo treatment is personal, so the tone of the communication should be friendly and pleasant. In the proposal, I opted for a clean and simple design. That translates confidence and approchable in a friendly tone.

 

[SPA] ABRA es una Asociación dedicada al tratamiento de las adicciones. Me convocaron porque deseaban darle a su identidad una imagen más amigable y cercana. Para lo cual era necesario desarrollar piezas de Identidad Corporativa, Branding y algunas piezas publicitarias.

En las reuniones previas me comentaron que la decisión de sus pacientes de someterse al tratamiento es personal, por lo cual, el tono de la comunicación debía ser amable y amigable.

En la propuesta decidí optar por un diseño limpio y sencillo, que transmitiera confianza y cercanía a partir de un tono amigable.

 

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Work: Corporate identity. Branding. Advertising

Client: ABRA

Graphic Design and Animation: Cedric Norman

ABRA

[ENG] They reached out to me because they wantd to give to their identity a more friendly and approachable theme. Because of that, I developed identity pieces, branding and advertising pieces. During  our meetings, they told me that the decision of patients to undergo treatment is personal, so the tone of the communication should be […]

  • Corporate Identity. Branding
  • Cedric Norman